As Autumn arrives, we have a range of exciting training courses coming up to keep your skills sharp! Here's what is coming up...
Copywriting
Thursday 31 October, 10am - 12pm
Crafting engaging copy that persuades your audience to take action is a vital skill for all charity marcomms professionals. In this two-hour workshop, you will learn how to write copy that brings your charity values to life.
Who is it for?
Charity marketing or communications professionals.
What will you learn?
Best practice when copywriting
How to write persuasive copy
Gain confidence tailoring your copy for a range of digital channels
How to harness social proof to bring your copy to life
Storytelling and Lived Experience
Thursday 14 November, 10am - 12pm
Humans are storytelling creatures and everyone has a story to tell. This includes your stakeholders – the reason your charity exists. Listening to stories and integrating them into your charity marketing and communications demonstrates that you value the lived experience of those you support.
Trigger warning: This workshop includes sharing of lived experience of a mental health condition, which may be upsetting to some people.
Who is it for?
Charity marketing or communications professionals.
What will you learn?
What storytelling is
What lived experience is
Build your confidence in asking people to share their stories
How to ask people to share their story
Brand Guidelines
Wednesday 20 November, 10am - 12pm
Why does your charity exist? Defining your brand ensures that everyone knows why! In this workshop, you will learn how to define your brand purpose and build brand guidelines that are useful for your whole organisation.
Who is it for?
Marketing and communications officers and executives, managers and those in charity leadership roles.
What will you learn?
The concept of brand purpose and how to define yours
How to develop key messages
What to include in your own brand guidelines
Website Briefing
Wednesday 27 November, 10am - 12pm
In this two-hour course, you will learn what to include in a brief when commissioning a new website design. This is a practical workshop that explores each section of a website brief and what you need to include so that your website designer knows exactly what you need.
Who is it for?
Charities planning to commission a new website.
What will you learn?
How to write a clear, concise website brief
How to work with a website design company for the best outcomes
Website do’s and don’ts
Campaign Planning
Wednesday 11 December, 10am - 12pm
As 2025 approaches, it’s vital to plan effectively for your forthcoming campaigns. In this workshop, you’ll find out how to create campaign plans that maximise your reach and really make a splash.
Who is it for?
Charity marketing or communications professionals.
What will you learn?
How to write a clear, concise campaign plan
How to determine clear objectives and set key performance indicators
How to evaluate the success of your campaigns and what analytics to keep in mind
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