Copywriting Top Tips

What does copywriting have to do with priests? I’m sure you’ve asked yourself this question numerous times (or maybe not) but, did you know that the first ever example of English copywriting was in 1477, when William Caxton wrote an advertisement to sell handbooks to priests? 

In the centuries between William Caxton’s first foray into advertising, the world of copywriting has most definitely changed and is now one of the fastest growing industries, with a global estimated worth of $42.22 billion by 2040. 

So, in a world of scribes, how do you make your own copywriting stand out from the crowd?

Here are some top tips to help navigate the world of copywriting. 

The what, the who and the how?

What?

What is your objective, why are you writing the copy and how does it link with your communication strategy? 

Who?

Who is your audience and how will they access your copy (website, social media platform etc)? How will your tone be influenced by who will read your copy? 

How?

What format will your copy take? Is it authentic and plausible? Is it written clearly and concisely? 

Once you have figured out the above, it is time to write. Copywriting is all about persuading someone to take an action, so how do you write persuasively enough to engage your audience and encourage them to act? 

Bring the passion 

• Believe in what you are writing about 

• Share your message with enthusiasm 

• Empathise with your audience

• Use testimonials to show real life examples 

Share the knowledge 

• Research your audience and use this to relate to them 

• Highlight the benefits

• Be clear-cut and unambiguous

• Ensure facts are correct and can be corroborated 

So, you have your knowledge, your passion and your copy, what else is there to think about when copywriting? Here is where harnessing the power of social proof comes into play. 

Social proof is the understanding that the majority of people are influenced by the decisions of other people and are therefore likely to copy that behaviour. Incorporating social proof into copywriting is a great way to encourage audiences to take action and improve your reach and engagement. 

How to apply social proof in copywriting

• Testimonials 

• Positive reviews and ratings

• Build confidence with numbers 

• Use influencers and celebrities 

And there we have it, plenty of top tips to make your copy stand out from the crowd and positively influence audiences to engage with you. 

But, this is just the beginning. To truly engage with audiences and increase conversions, being able to write copy is an essential part of your business toolkit.

Tiptoe Training are offering an indepth Copywriting Masterclass on Monday 10 February 2025 and would love to see you there. 

Book your place