End of year Charity Checklist

Getting organised before the end of the year can feel daunting - personally and professionally!

However, there are some actions you can take now to ensure you feel prepared for 2025.

This Charity Checklist is for marketing and communications professionals, to help you head into the New Year feeling fresh.

Review your analytics for 2024. When you have a whole year of metrics, it can paint a picture of your marketing and communications performance. Consider what went well and where you can improve.
Compare 2023 and 2024 data. Having a year-on-year comparison can help you refine your activities further.
Set Key Performance Indicators for 2025. What do you want to achieve in the year ahead? Use your metrics to establish challenging but realistic goals.

If you need any support 'wrapping up' 2024, please get in touch. We're here to help!

Until then, from Tiptoe and Laura, we wish you a very Happy New Year.

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