Great leaders never stop learning.
Find your next training course today!
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Training
Online or in person, our 2-hour training courses are ideal for busy marketing and communications professionals looking to up-skill or refresh your knowledge.
To book any training, please email laura@tiptoetraining.com
In-depth training
Our in-depth training courses are in-person sessions, lasting between 4 hours and 1 day.
The training is tailored to your individual organisational needs.
Email laura@tiptoetraining.com to find out more.
PR Crisis Planning
Trust takes years to build and just a moment to vanish. Protect your charity reputation by being ready for any public relations crisis. Learn how to maintain integrity while tackling adverse or negative media attention and ensure you and your charity feel prepared for any future events.
Who is for?
Marketing and communications managers and those in charity leadership roles.
What will you learn?
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What a PR crisis is and how to undertake scenario planning
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Identify your PR crisis response team and learn how to allocate roles and responsibilities
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The processes and procedures needed to manage a PR crisis from start to finish
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Build confidence in creating your own PR Crisis Plan, with tools and templates to do this
Storytelling and Lived Experience
Humans are storytelling creatures and everyone has a story to tell. This includes your stakeholders – the reason your charity exists. Listening to stories and integrating them into your charity marketing and communications demonstrates that you value the lived experience of those you support.
Trigger warning: This workshop includes sharing of lived experience of a mental health condition, which may be upsetting to some people.
Who is for?
Anyone working with people who have stories to share.
What will you learn?
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What storytelling is
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What lived experience is
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How to ask people to share their story
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Build your confidence when speaking with people
Strategy Development
A marketing or communications strategy is a living document that ensures you are on track for success. It can feel daunting, but in this course you will learn all the elements that you need to include in a robust strategy. From the initial SWOT and competitor analysis to creating objectives and an implementation plan, this course guides you through every stage of developing a marcomms strategy that is fit for purpose.
Who is for?
Marketing and communications managers and those in charity leadership roles.
What will you learn?
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What needs to be included in your marcomms strategy
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How to develop each section of your strategy
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How to establish objectives
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How to create a clear, performance driven implementation plan